This is my first book, published in 2004 (Progress Press Publishers).
From the back cover: "The book examines the process of investment, the economic principles involved, the strategies which can be used, and the foundations of financial analysis. It informs the reader about risk and reward, and how to balance them. Essentially, it is modern finance in plain language."
Risk is often not proportional to return – sometimes you earn bonus returns and at others you incur penalizing risk. This is so even when a market has a good information flow.
Risk and return walk their own paths.
The investment manager is always dealing with expected return and expected risk and his or her job is to form an opinion of how much risk one expects to take for a quantum of expected return, and then to decide whether the balance makes sense or not.
At the start of the journey, the investor must decide which road of return soars over that of risk, and where these two roads are likely to lead, and for how long. (That’s why it is a difficult job!)