As a certified accountant obsessed with investments, I started out studying the fundamentals.
I soon found out that fundamentals work best in the longer term and that in the short-term many other factors came into play. The fundamentals may indicate that it is likely to prove profitable to buy Coca Cola stock but the next questions were: When should I buy? When should I sell?
I wanted to have another measure, other than the fundamentals, to indicate to me when it is best for me to invest money and when it is best to leave.
I wanted to know what is going to happen tomorrow and next week rather than next year and realized that markets are driven day-to-day by sentiment.
To understand sentiment I had to understand market psychology and I thus started reading on behavioural finance which is principally concerned with the study of human decisions under uncertainty.
Finally, I realized that the footprints of the crowds making up the markets could be found in price graphs and this lead me to study technical analysis.
It took me a long time to traverse this route but the reading, testing and thinking I was forced to do made it possible for me to combine all three approaches into practical ways of trading and investing, from the long term to the very short term, including intra-day trading.
This synthesis, especially the combination of behavioural finance and technical analysis, provided me with various methods that I use in trading and investing.
My book Behavioural Technical Analysis is both an introduction to behavioural finance as well as the application of behavioural finance to technical analysis.
Why Financial Market Rise Slowly but Fall Sharply is a demonstration of how basic behavioural finance theories can be applied to understand market behaviour.
In the book I apply behavioural finance principles to the study of trends, support and resistance, and market extremes. These three important areas in technical analysis help investors decide on the WHEN in investments and not just WHAT to invest in.